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NVIDIA 3dfx Transaction Interview
December 15, 2000   James Yu > [View My Other Articles]
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Interview cont.

FiringSquad: How will this change your market strategy now that there really is only one major competitor?

We are definitely a formidable foe for ATI especially with the combined technology base we now have. We are well positioned to leverage our graphics expertise into new and exciting markets.

FiringSquad: Does this mean that NVIDIA will be entering into the low-power (PDA, cell phone, etc.) markets that 3dfx was going to enter?

We are not commenting on future products. We do feel that there are a lot of emerging markets for 3D graphics technology and we feel that we are in an excellent position to be a major player in those markets, if not the major player.

FiringSquad: Will NVIDIA produce VSA-100 chips?

We do not have plans to produce VSA-100 chips at this time.

FiringSquad: Does this mean that the Voodoo 5 is discontinued?

That's a question for 3dfx management.

FiringSquad: Since 3dfx will retain its board presence but NVIDIA has the 3dfx and Voodoo brand names, how will this affect products such as the VoodooTV?

We are not buying their current product line. That question is better posed to 3dfx.

FiringSquad: Since 3dfx will remain a board manufacturer until those assets are sold, does the buyout agreement include NVIDIA selling chips to 3dfx?

We have no plans to sell chips to 3dfx at this time.

FiringSquad: Our readers are concerned about NVIDIA's buyout of 3dfx leading to more expensive graphics card. Do you have anything you would like to say directly to our readers?

Our long term goal is to make our 3D graphics technology available to everyone who can benefit from it. We want to be the best graphics solution, top-to-bottom, in each market segment from entry level to high-end. So if you have $100, $300, $500 or $1,500 dollars to invest in graphics for your computer, the best choice for you will be a solution from NVIDIA.

That's all folks

We'd like to thank Brian Burke for taking the time to answer all of our questions.

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