Intel Pricing Roadmap

Intel's 1999 Pricing Scheme

1999 is certainly going to be an interesting year for Intel. They're the company responsible for the entire semiconductor revolution, and dang it, they invented the microprocessor! However, it looks like the mark of the millenium has brought forth what could be the toughest competition for Intel yet in the x86 arena.

As AMD revs its formidable-sounding engines, Intel is left with the ball in their court. What do you do against a smaller rival who has the potential, drive, and plain spunk to deliver a killer chip in the upcoming K7? Do you cut prices in anticipation of heavy competition, or do you choose to ignore the ominous, confident that your current standing will hold fort against uncertainty?

We've taken the opportunity to put together a plan of Intel's 1999 pricing structure, for its mobile, server, and desktop markets. This pricing plan covers Intel's forecast to the end of the year, but of course is subject to change as they see fit. The report is made available to Intel's first and second tier OEM partners, such as Dell, IBM, and Compaq, and also to Intel Architecture component companies, such as motherboard manufacturers.

Without further ado, onto the prices! Please remember that these numbers indicate pricing per 1000 unit blocks.