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The blame game
Blame Canada?
As ATI is a GPU and board manufacturer, I’m disappointed that Built-by-ATI video cards lack HDCP support. Think about it. The GPU engineers are smart enough to know that their GPUs need to support HDCP, but their board engineers aren’t? Is it even possible to build a GPU without thinking about the board that has to go along with it? ATI is extremely reticent to give us any more details about “Retail Plans.” Maybe ATI owners will get lucky, and ATI will have some sort of free upgrade program. Maybe ATI owners will get shafted, and buyers of X1900XT’s are going to find themselves with a video card that cannot play HD-DVD or Blu-Ray at 1920x1080. Who knows?
Blame Santa Clara?
What about NVIDIA? Personally, I think they have the least blood on their hand for two reasons. One, they aren’t a board manufacturer. That excuse alone wouldn’t be good enough for me though.
What really gets them off the hook is that NVIDIA has been offering their board manufacturing partners designs with HDCP support since May 2005. Likewise, NVIDIA has actually shipped HDCP-enabled GeForce 6200 and 6600’s in Sony Media Center PCs. Those boards just aren’t manufactured at retail. In retrospect, they did their part. It was the board manufacturers who failed us. I don’t need to name names, because they ALL failed us.
Blame the other Santa Clara company?
HDCP is the brain-child of Intel, and now belongs to a spin-off company, Digital Content Protection, LLC. They’re the ones who profit off all of the licensing fees. If HDCP licensing were cheaper, might we have seen more PC products with HDCP support? Possibly. It still seems to me that HDCP has relatively benign pricing when it comes to licensing. It's half a cent per item. If you compare that to licensing fees for HDMI, you'll see that while both have the same $15,000 annual fee, HDMI licensing is 4 cents/per unit (if you use the maximum discount as an example). Should we blame Intel for creating HDCP in the first place? I don’t think so. HDCP was a technology made in response to Hollywood’s requests. Blue laser technology can only go so far without content.
Blame Hollywood?
HDCP is an artificial requirement – there’s no reason why HD-DVD or Blu-Ray needs content protection. Although the movie industry is among the wealthiest of all industries, Hollywood has made things tougher in their paranoia of software piracy. Can we blame Hollywood for demanding HDCP? Maybe a little bit, but they’re not responsible for this current fiasco. Movie studios have done their fair part to make high-definition home video a possibility. From the get go, Hollywood made it clear that content protection was going to be necessary for high-definition video and they gave the electronics industry ample warning. HD-DVD and Blu-Ray are coming in 2006. Television manufacturers have been putting HDCP into HDTVs from as far back as 2002. While Hollywood is certainly responsible for pressuring Microsoft into requiring HDCP for Windows Vista, they set their ground rules early on.
Is it our fault?
Think about it. If consumers and reviewers didn’t use the terms GPU and graphics card interchangeably, this wouldn’t be a problem. When it was disclosed that Microsoft required HDCP for high-definition HD-DVD or Blu-Ray playback in Windows Vista, everyone turned their attention to monitors, assuming that GPUs would support it. We all know the what happens when you assume. Likewise, why didn’t reviewers investigate if features in a GPU actually made it to the board level? Most importantly, we as consumers never clamored for HDCP support.
So in a way, even consumers are at fault, right? No way. Only the truly twisted would claim that the victims brought it upon themselves. Do any of us “ask” for Direct3D or OpenGL support? It’s a given. Consumers never demanded HDCP support because it was already thought to be there.
Alan's thoughts
This is a tough situation. The PC world simply isn’t ready for high-definition video playback via HD-DVD or Blu-Ray. There failures occurred at so many different levels. I’ve probably burned a few bridges in this article, and I probably won’t be reviewing any video cards in the near future. Nonetheless, this was a train that had already left the station. Keeping quiet about the problem wouldn’t have stopped the customer outrage when Windows Vista was released. The solution to this problem isn’t technical. It’s political. I hope that board manufacturers will own up to the challenge and explain their actions to their customers. There's still time to come up with a solution.
Brandon’s thoughts
Without a doubt, this is huge, startling news. As much as ATI and NVIDIA have been promoting H.264 decoding with their latest GPUs, it’s pretty shocking to see that apparently none of the shipping retail cards on the market have been built to take advantage of it. To add insult to injury, it appears that a line of Sony GeForce 6200s and 6600s offer HDCP support, yet the latest high-end GeForce 7800 GTX cards don’t. How’s that for irony?
While some of you may not plan on upgrading to Vista at the end of this year, this is eventually going to affect you if you ever planned on watching hi-def movies on your PC in the future. Microsoft will eventually end support for Windows XP; already, their Games Division is planning Vista-exclusive titles such as Halo 2. It will only be a matter of time before other software developers follow suit, forcing anyone who’s remotely interested in gaming to upgrade to Windows Vista.
Anyone with a GeForce 6/7 or Radeon X1K card who was planning on buying a BD-ROM or HD-DVD drive later this year for their PC may want to hold off on that purchase. Quite frankly, this article should affect the purchasing decisions of potentially anyone in the market for a new PC or graphics card right now that’s even remotely interested in watching hi-def movies on their PC sometime in the future.
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