Again, they are not forcing you to buy anything online. If you prefer to buy it online, THEN THAT IS YOUR PREFERENCE, they are not FORCING you at all to buy it ONLINE.
I prefer to buy games online/downloading because it's more convenient, but if there is a good deal in a brick and mortar then i'll go to one. It's my option. They are not forcing you to do anything.
And ur assertion on price fixing? lol... no, they gaming community is not out there to get people who buy games online.