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| | (Post a comment) » Even More On BF2142 In-Game AdsElectronic Arts sent over a press note with even more info on how the in-game ads in Battlefield 2142 are supposed to work:
The advertising program in Battlefield 2142 does not access any files which are not directly related to the game. It does not capture personal data such as cookies, account login detail, or surfing history.
BF 2142 delivers ads by region. The advertising system uses a player’s IP address to determine the region of the player, assisting to serve the appropriate ads by region and language. For instance, a player in Paris might be presented with ads in French. The information collected will not be repurposed for other uses.
Battlefield 2142 also tracks “impression data” related to in-game advertisements: location of a billboard in the game, brand advertised, duration of advertisement impression, etc. This information is used to help advertisers qualify the reach of a given advertisement. |  Previous news article | Back to main news | Next news article  |
| 26 User Comment(s) • 13 root comment(s) |
 Yoshi (2319)   Oct 17, 2006 - 10:56 pm | Edited on Oct 17, 2006 - 11:07 pm
| What is personal information and when does EA collect it?
Personal information is information that identifies you and may be used to contact you on-line or off-line. Electronic Arts collects personal information from our online visitors during (1) contests (registration or claiming a prize), (2) warranty registration and/or during customer support or technical service requests, (3) player match up or other online services, (4) registration for games or special game-specific event participation, (5) marketing surveys and email campaigns, (6) registration for membership on our sites, (7) when you order products or subscriptions from us online, or (8) when you request services from third party service providers on our site or (9) through the use of our software or online services.
Information collected will vary depending upon the activity and may include your name, e-mail address, phone number, mobile number, home address, birth date and credit card information. In addition, we may collect demographic information such as gender, zip code, information about your computer, hardware, software, platform, media, Internet IP address and connection, information about online activity such as feature usage, game play statistics and scores, user rankings and click paths and other data that you may provide in surveys or online profiles, for instance. We may combine demographic information with personal information. Prize winners may also be required to provide Social Security or Social Identification Number for tax purposes.
Link: http://www.ea.com/global/legal/privacy.jsp#infoCollected» Login to reply to this |
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