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| | (Post a comment) » Could the weak economy lead to cheaper games?With economies worldwide in recession and consumers spending less, game publishers may be forced to reconsider their $60 price point for next-gen console games, or at least scale back the length of time games remain at $60. Fortune's Chris Morris cites two releases, Call of Duty: World at War, and Guitar Hero: World Tour, as two examples of recently released games who have already seen their price reduced $10:
Activision-Blizzard made the most notable move right before Christmas, lowering the price of "Call of Duty: World at War" from $59 to $49. While price cuts aren't unheard of during the holidays, the latest "Call of Duty" was a strong seller for the company and the action perked the ears of analysts.
"While the move may be part of an annual promotion, we believe a $10 discount on one of the industry’s top holiday releases highlights the risk of lower software pricing moving into the new year," wrote Colin Sebastian, senior vice president of equity research for Lazard Capital Markets, in a note to investors.
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| 9 User Comment(s) • 6 root comment(s) |
 OShea (69)  Dec 31, 2008 - 12:15 am
| I'ld love it if games here were $50 or even $60. Games sell for around $100 with new games like L4D going for as much as $119.
Damm US dollar pwning the NZ dollar :(» Login to reply to this |
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