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Posted by Brandon Sandman Bell on Wednesday March 11, 2009 - 06:20 AM

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» AMD ships 50 millionth Hollywood GPU for Wii

AMD's ATI division announced that they've shipped their 50 millionth Hollywood graphics processor for Nintendo's Wii game console. With 50 million GPUs shipped to date, Hollywood now becomes ATI's most successful GPU for game consoles. “Nintendo values its ongoing relationship with AMD. AMD’s graphics technology expertise as displayed in the ATI ‘Hollywood’ chip is a great part of the momentum of Wii. Our combined efforts help deliver entertaining experiences to create many smiling faces in living rooms around the world,” said Genyo Takeda, general manager of Integrated Research and Development, Nintendo Co., Ltd.

“We’re proud to provide the ATI ‘Hollywood’ chip as the cool and quiet graphics engine that factors so prominently in the overall enjoyment for Wii owners. AMD counts Nintendo as a valued customer and we continue to work together to make console entertainment a growing phenomenon worldwide.” said Rick Bergman, senior vice president and general manager, Graphics Products Group, AMD.

Besides producing GPUs for the Wii, ATI also designed the Xenos GPU used in Microsoft's Xbox 360 game console.

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3 User Comment(s) • 2 root comment(s)
Click to view inspectrex's User Page inspectrex (299)  Click to view inspectrex's User Profile Talk to inspectrex in the Shout! Box Mar 16, 2009 - 06:55 am
Plus...that's a whole lotta Gamecube2.0

Can Big N now claim it was a success after all?

;)

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Click to view larsig's User Page larsig (780)  Talk to larsig in the Shout! Box Mar 11, 2009 - 09:12 am
Wonder what their profit margins on these are since ATI/AMD have made several graphics processors for several consoles now. They're not doing fantastic financially which has me wondering.

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Click to view inspectrex's User Page inspectrex (299)  Click to view inspectrex's User Profile Talk to inspectrex in the Shout! Box Mar 11, 2009 - 09:38 am
$hit rolls downhill but profits always roll up.

Whatever economies of scale they are getting you can bet Nintendo & M$oft are squeezing them for a substantial piece of the savings (which is why it may not be reflected in their financials).

Plus, we don't know how efficient they are at producing the chips.

Would be interesting to see...

Plus I really want to know what's next. Wii2 with 360 level graphics & backwards compatibility would no doubt OWN the next gen.

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